Staff and guests from Altrad Generation were invited to watch the All Blacks train last Friday (4/11) before their Autumn Internationals fixture against Wales. This was an excellent opportunity to observe and meet the players preparing for the game, before attending the match at the principality stadium on the following day.
Mark Ames, Branch Manager for Cardiff said “It was an amazing opportunity to get up close and personal with an elite rugby team and get a great behind-the-scenes insight into their pre-match routine, it’s a real coup for the business to have the Altrad logo on the shirt and we look forward to greater brand exposure as both New Zealand & France prepare for next year’s rugby world cup.”
The Altrad group became a major global partner of the Iconic New Zealand All blacks at the beginning of 2022, which included baring the logo on the front of the most famous shirt in rugby and adding to Altrads international portfolio of sponsoring Western Force, the current TOP 14 champions Montpellier Herault Rugby, and the current Grand Slam winners, France.
We are already looking forward to attending the next All Blacks fixture Scotland vs New Zealand.
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Company registration: 01358506 | VAT no 312868063
Company registration: 01358506
VAT no 312868063
